4 Places Your Bank Should Be Advertising
Banks abound. People have hundreds of options for financial institutions to trust with their savings and economic goals. To make sure people know about your bank and trust its services, you need to be promoting it in the right ways. Here are four places your bank should be advertising if it isn’t already.
Search Results
Search results, particularly through Google and other major search engines, can directly connect individuals actively seeking financial solutions with your bank. The best methods in this category are pay-per-click (PPC) advertising and search engine optimization (SEO).
PPC campaigns display your bank’s web pages and ads at the top of search engine results pages (SERPs) and charge you a fee when a searcher clicks the link.
SEO makes search engines like Google more likely to organically display your content at the top of SERPs. It does this by boosting your site’s credibility and targeting keywords relevant to your niche (e.g., “home loans in Miami” or “best high-yield savings account”).
Investing in search result advertising ensures your institution captures attention when potential customers are ready to convert.
Social Media
Social media platforms can engage new and existing customers. Facebook, LinkedIn, and Instagram are all popular platforms for advertising.
Within each app, you can sponsor content and display targeted ads with tailored messaging to your ideal customer base. Social media campaigns do more than boost brand awareness; they build connections and establish authority through interactable, relatable content.
This strategy is one of the easiest, but it does entail a bit of upkeep. For example, you’ll have to know when to update your Facebook ads so they remain relevant and effective at engaging and converting the app’s users.
Email advertising is direct, personal, and highly effective. Build an email list, starting with existing customers, and regularly send out newsletters promoting offers, launching product updates, and engaging customers with educational content.
Sending personalized emails based on customer data, such as account type or life stage, strengthens these professional relationships and encourages continued loyalty. Plus, you can track the performance of each email with open rates, click rates, and more. This enables constant performance refinement, maximizing the value of your campaigns.
Traditional Methods
Although the digital landscape dominates modern advertising, traditional methods still deliver strong results. For instance, strong community newspapers like the News Letter Journal offer broad reach, especially in local markets. Billboards, radio spots, and other print advertisements can be effective as well. Physical ads reinforce your bank’s presence in its community, building trust by maintaining a consistent, recognizable image. Traditional methods are especially impactful when you pair them with digital advertising to create a cohesive multi-channel approach to reaching your audience.
These are the places your bank should be advertising to stand out in today’s competitive financial services landscape. If you’re not capitalizing on even just one of these channels, now is the time to start.