The Most Effective Forms of Traditional Marketing

Whether you have a small business with a dozen employees or a large one with hundreds, you can use traditional marketing strategies. While many businesses are moving to digital media and marketing strategies, traditional marketing still has a plethora of benefits, especially for retail stores. Discover the most effective forms of traditional marketing to implement in your business.
Signage
Don’t underestimate signage in your retail store. Having signage and displays is one of the most effective in-store marketing strategies. Traditional signage is one of the oldest and most trustworthy ways to attract new customers to your business. Utilizing more signage in your business could include anything from hanging posters inside your store to setting up sidewalk signs outside. Signage helps educate your customers on products, promotions, and more. It can answer frequently asked questions and save your sales associates from answering repeated inquiries.
Local Media
Don't be too quick to forget about the proven impact of advertising in traditional local media - whether it be newspaper, radio or television. These resources have performed well for local businesses for generations and continue to do so today. While it is true that a number of small media outlets have disappeared as the internet rose to prominence in recent years, many local media outlets have adapted and evolved and are stronger than ever. In fact, the newspapers and radio stations that remain may be more valuable to advertisers than they were a decade ago because there are less of them to fight over consumer attention.
Free Gifts and Giveaways
Everyone loves free gifts, so capitalize on this in your marketing strategies. If your business makes its own merchandise or receives samples from manufacturers, consider hosting giveaways or offering these items as free gifts when customers reach a certain goal. The promise of a free gift might encourage customers to spend past a certain threshold or shop with your business more frequently to gain samples and other rewards.
Direct Mail
Email may be the more convenient option, but nothing is more personal than getting a physical letter delivered to you. Use direct mail as a tool to strengthen the bond between your business and your customers. You could also try reaching new customers by sending mail to locals in your area who might not know about your local business. This is especially effective if you have a big sale, promotion, or event coming up.
Event Marketing
Finally, use event marketing to attract new and old customers alike and build your brand awareness. Hosting events at your store is a great way to bring your community of customers together and strengthen your familiarity and bonds with your customers. This also encourages customers to familiarize themselves with your location, business, and employees, which makes them feel more connected and comfortable shopping at your business.
Don’t wait—start utilizing these most effective forms of traditional marketing to bolster your store’s outreach today.