Cobblestone Inn and Suites coming to Upton

Braden Schiller

Braden Schiller

NLJ Reporter


Groundbreaking will occur on Oct. 5 for a Cobblestone Inn and Suites, which will be operating in Upton within the next year.

Tim Shefchik, vice president of development for BriMark Builders LLC, said that the owners of Cobblestone Inn and Suites, as well as its brand president Josie Kilgore, the president of operations for WHG Companies LLC Amanda Engstrom, and president of construction for BriMark Builders LLC, Stuart Sell will attend the groundbreaking. BriMark, which is a hotel builder and renovator whose corporate offices are in Neenah, Wisconsin, will handle the construction of the hotel, while WHG Companies LLC will manage the hotel once it is open.

According to the Cobblestone Inn and Suites website, it is an upper-midscale hotel chain based in Wisconsin. There are 160 Cobblestone Inn and Suites  operating or in various forms of development across
28 states.

Approximately three years ago, the Upton Economic Development Board began looking into bringing in a new hotel after the previous one had burned down. John Marshall, president of the development board,  explained that a large portion of Upton out-of-town clientele is in transportation, which is why the hotel will sit on five acres with ample room for trucks and trailers.

“We expect that that’s going to keep more people in town, overnight, whether they’re business or tourism related and then those, those people will spend money,” Marshall said.

Marshall said he hopes that when the hotel attracts more overnight stays, business will also follow.

Construction is expected to take nine to 12 months, according to Marshall
and Shefchik.

According to Marshall most residents and existing businesses are happy with the
new development.

The Cobblestone Inn and Suites is the first phase of a multi-phase development plan created by the Upton Economic Development board. The plan includes a convenience and truck center, restaurant and room for housing development.

“I think it (the hotel) is going to work very, very well with other projects that they have in the works right now in development,” said Shefchik. “It is going to support every new business that comes in and support the existing businesses in the existing community.”


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