Happy Hour Promotion Ideas To Try for Your Bar

Bars are in constant demand during the later hours of the day. Whether it’s for a moment of relaxation or a bout of fun, it is crucial to stay relevant and in the minds of would-be and loyal customers alike. Happy hour is a great marketing strategy for attracting new customers and keeping your regulars coming back. These are some happy hour promotion ideas to try for your bar to help maintain success.
Local Live Music
Hire local bands to play at your bar to help drive new business while also giving the band a performance space and the chance to attract new fans. Depending on your set terms, this can be a one-time gig or a continuing partnership. By engaging directly with your local community to advertise your happy hours, guests new to the area are more likely to join in on the fun, and word of mouth is a good way of getting locals and regulars to hang out with their friends.
Special Snacks
A designated happy hour means you can incorporate something more unique than your usual nightly ventures. Consider serving amazing finger foods as snacks alongside the popular snacks served at smaller bars. Your customers will look forward to a plate of loaded nachos or fried chicken bites. It needs a bit more work than the typical bowl of beer nuts or popcorn, but these snacks are an excellent way of securing success for your happy hours.
Change It Up
When advertising your happy hours, consider adding a bit of variety to the experience by mentioning special mixed drinks and cocktails only available during that time. This adds an extra incentive to show up for your happy hour events and lets your bartenders get a bit creative with a new concoction for customers to try. New drinks are also an excellent way to keep things fresh for the regulars who have become familiar with your regular menu. Once you’ve held enough of these events and created several new drinks, keep them on rotation to lessen the creative burden and make future events easier to set up.
Happy hour is a great time to present your bar in an exciting light. By considering a few of these happy hour promotion ideas to try for your bar, attracting a crowd gets easier. Have some fun with your business and customers the next time you're looking to promote yourself.